Gaming contest

BLACK ENERGY is launching a contest for gamers.

From 20.03.2023, devotees of e-sports night games will be able to compete for top-of-the-line gaming computers and many other attractive prizes in a contest organized by the BLACK ENERGY brand. The contest is a trade marketing component of the ongoing nationwide advertising campaign since March as part of the new "KING OF THE NIGHT" communication platform. The contest will run until May 20, 2023.

Anyone who would like to mash up their gaming gear with BLACK should make a purchase of any 2 products of the brand and keep the proof of the transaction. Then apply for the action at www.gamingowymistrz.pl, take and send a creative photo on the theme: "show what kind of gaming champion you are together with BLACK".

The main prizes in the contest are professional Lenovo IdeaPad Gaming 3 laptops, and further high quality headphones, keyboards and mice of RAZER brand, highly valued by gamers.

The campaign is the central trade marketing mechanism supporting BLACK's new "KING OF THE NIGHT" brand communication platform, and is part of building the image of the BLACK energy drink as a brand addressed to lovers of the nightlife experience. In addition to the consumer contest, a high-impact advertising campaign is underway on Poland's largest television stations and in digital.